Digital Marketing with a Designer’s Eye for Detail.
I’m Kai. I turn business needs into clear websites and engaging content. I combine visual design, copywriting and SEO to take projects from brief to launch, then use performance data to guide ongoing improvements.
Brands I've helped grow.
Bringing design and digital marketing together.
At Baidu, I progressed from advertising designer to design team lead, using data to improve automotive ad copy and visuals. In the Netherlands, I build websites and improve content and SEO. I also create social media visuals and coordinate brand shoots and livestreams.
Google Search clicks
Bobotea recorded 27.4K search clicks over 16 months. My role covered the website build and SEO work from June to September 2025.
Average ad CTR
GAC Toyota’s average CTR rose from 0.8% to over 3% in about a month. I developed copy and visuals alongside the media optimiser.
Campaign page views
The GAC GS7 campaign on Baidu Maps recorded 150M page views. I was responsible for the visual design and interaction flow.
E-commerce revenue
GA4 recorded around €330K in 2026 YTD e-commerce revenue for Bobotea, the online store I built for business customers.
Projects that delivered results.
Explore the goals, decisions and results behind my work in websites, advertising and brand content.
BOBOTEA
E-commerce & SEO
Website & SEO
Online ordering
Jun - Sep 2025
Built Bobotea’s e-commerce website, enabling business customers to browse products and place orders online instead of relying on manual ordering.
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GAC GS7 × Baidu Maps
Automotive Campaign Design
Campaign design
Awareness
15-day campaign
Designed visuals and the interaction flow for GAC GS7’s Chinese New Year campaign on Baidu Maps, linking the SUV with holiday travel and rewards.
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Hoymiles HiOne Launch
Live Event Production
Livestream
Product launch
5 Feb 2026
Coordinated on-site filming and client communication for Hoymiles’ HiOne launch in Amsterdam, supporting the production team in delivering the event livestream.
Learn MoreWebsites, content & brand visuals.
A selection of websites, video projects and brand visuals, combining hands-on design with content planning and on-site coordination.
Let's talk.
Have a role or project in mind? Let’s discuss how I can contribute.
View my CV.
Explore my experience in design, digital marketing and content production.
Work with me.
I can support your team with websites, visual content and on-site production coordination.