GAC GS7 × Baidu Maps

GAC wanted to build awareness and recognition for the GS7 among younger drivers. Chinese New Year offered a relevant setting, as people planned journeys home and used Baidu Maps. The challenge was to connect the model with that travel moment and encourage repeat participation. The campaign needed a recognisable visual identity and a clear mobile journey across map entry points, promotional pages and reward screens.

I was responsible for the campaign’s visual design and interaction flow, working with the team on the overall concept. We connected the GS7 with holiday travel through red packets, fuel-card rewards and a car prize draw. I designed the branded campaign pages and the journey from entry to participation and reward confirmation, keeping vehicle imagery and messaging consistent. Platform technology and media delivery were handled by the wider team.