BOBOTEA

Bobotea supplies bubble tea ingredients to restaurants and tea shops. Customers previously ordered through direct contact, and the business wanted to reach more buyers across the EU. The new website needed to organise the product range clearly, support online ordering and remain easy for the owner to manage. It also needed a search-friendly structure and useful content to help potential customers discover the business.

I worked with the owner to plan the buying journey and built the store in Shopify. I organised product collections, wrote page copy and researched relevant keywords. From June to September 2025, I worked on technical SEO, image optimisation, blog content and internal linking. For similar flavour pages that were not indexed, I added distinct product information to differentiate them. I used GSC and GA4 to review search visibility and traffic.